AtlasHR was founded in 2019 to solve a growing problem we saw across the HR industry: organizations were increasingly being forced to choose between great technology and great support. As platforms became more powerful, true partnership, personal relationships, and accountability were quietly disappearing—replaced by scale-driven service models that left clients managing complexity on their own.
We built AtlasHR to offer a better alternative for American organizations that want the best of both worlds: modern, capable technology and consistent, knowledgeable support.
Leadership Team
CEO & Co-Founder
Ben Lake
A problem-solver at heart, Ben loves finding innovative ways to use HR technology to address organizational challenges. After spending years in the HR service industry, Ben discovered that HR technology is like most any tool—its effectiveness is highly dependent on the craftsman or craftswoman. His passion is providing a people-focused, high-expertise service experience in an industry that desperately needs the human touch.
COO & Co-Founder
Sharon Woodford
Sharon has over two decades of experience managing every operational aspect of an HCM service organization. Her in-depth knowledge of organizational strategy and design is the backbone of the AtlasHR service model. Well-designed systems are the key to employee development and retention, and Sharon's expertise creates the greenhouse that allows good employees to flourish.
CTO
Matt Zimmerman
Matt brings a diverse set of experiences in software development, operations, and security that span domains from tech startups to healthcare to defense. As a fractional leader in AtlasHR, Matt advises on strategic technology initiatives and partnerships to ensure that we are making the best technology decisions and designing the right solutions for our employees and clients.
So, why the buffalo?
The American Buffalo is known for confronting challenges head on, whether it be roving predators or the threat of an imminent storm. In an industry beset with continually changing regulation and relentless complexity, we are committed to locking arms with our partners and conquering the tempest together.